Powering Strategy
HR professionals are fond of quoting Peter Drucker, who is credited with saying, “Culture eats strategy for breakfast.” It’s true in the sense that what people do all day — culture — determines whether their strategy will succeed or fail. But people incorrectly believe that culture and strategy are separate domains.
We believe that culture and strategy are two sides of the same coin, and that culture can be an accelerant to achieve business objectives. When leveraged properly, culture can unite teams around common goals and the "how" to achieve them, enable employees to generate more creative and innovative solutions to business problems, provide a competitive advantage in the war for talent, and do double duty for your brand externally with investors and customers.
We can work with companies of any size to create an inspiring cultural narrative that defines the why, what, and how of the business -- bringing together company purpose, external brand, and employee value proposition that can be shared with stakeholders both inside and outside the company.
